The Fossil Store is the UK’s largest fossil provider to the general public and the core of their sales strategy was to lead the E-Commerce market.
We were asked to ensure class-leading User-Experience on their website through usability research and best practice E-Commerce design. The key goals were to grow mobile usage, onsite engagement and overall website visibility/traffic through search and paid advertising.
- 28.26% increase in sales through search channels within 6 months.
- 16.3% increase in onsite conversions through improved UX.
- 42.0% decrease in paid search costs without dropping traffic volumes.
- A much improved E-Commerce path to conversion with many barriers removed.
A new design template was created that would replace the dated and non-user friendly experience. SEO was a key element in the wireframing stage and launch of the website to ensure maximum visibility on Google. A/B testing was carried out on the user conversion steps to test the most effective call-to-actions, e-commerce steps and tailored messaging.