PJ Solomon

DESIGN // SEO // USER EXPERIENCE

PJ Solomon

• Led the new marketing & communications team to expand the company into the wider banking marketplace

Screenshot 2021-08-25 at 09.19.24• Developed the digital vision and delivered strategy including full brand redevelopment, content & event strategy and competitive positioning

• Expanded sector focus to include energy, power and renewables markets

• Transformed the tech landscape including CRM, intranet, website redesign, monthly newsletters, events management tools, internal chat system and a modern email marketing tool

• Traffic increase of 212%, 28% bounce rate reduction, 17% email CTR increase