Joya Thai

Joya are a collection of 4 restaurants based in Brooklyn, New York that provide an awesome setting with fantastic food to match.


Creation of a highly visible brand experience to outshine the competition that illustrated the awesome environment of the restaurants whilst highlighting the amazing food being served.

joya-swdThe project

Joya MobileTo create the new brand there needed to be not only a reimagining of Joys’s online presence but also a strategy for streamlining and turbo-charging their visibility on search, social & review websites.

The project entailed:

  • Brand establishment & creative guidelines.
  • Modern creative design to entice customers into the business.
  • Review of existing web presence and visibility.
  • Information Architecture wireframe prototype created.
  • WordPress CMS custom design from base bootstrap theme.
  • Customization of WordPress for full yet simple content editing for business owner.
  • Site submissions, social updates, analytics tracking, SEO & full visibility updates.

The result

  • 233% increase in monthly unique visitors (1,500 to 5,000).
  • 550% increase in pageviews (2,000 to 13,000).
  • Packed out evenings in associated restaurants (butts in seats).