Creation of a highly visible brand experience to outshine the competition that illustrated the awesome environment of the restaurants whilst highlighting the amazing food being served.
To create the new brand there needed to be not only a reimagining of Joys’s online presence but also a strategy for streamlining and turbo-charging their visibility on search, social & review websites.
The project entailed:
- Brand establishment & creative guidelines.
- Modern creative design to entice customers into the business.
- Review of existing web presence and visibility.
- Information Architecture wireframe prototype created.
- WordPress CMS custom design from base bootstrap theme.
- Customization of WordPress for full yet simple content editing for business owner.
- Site submissions, social updates, analytics tracking, SEO & full visibility updates.
- 233% increase in monthly unique visitors (1,500 to 5,000).
- 550% increase in pageviews (2,000 to 13,000).
- Packed out evenings in associated restaurants (butts in seats).