Flexioffices Search Engine Optimization

A year long SEO campaign focusing on over 30,000 pages that involved a full website architecture & CMS redesign, indexation & link plans, content strategy and more.

SEO

flexiofficesThe brief

Flexioffices wanted to compete with office lettings giants such as Regus and Office Broker.  I performed SEO work on the website to achieve Page 1 rankings for all high ROI keywords and national UK keywords.

I was asked by Flexioffices to minimise PPC spendincrease non-branded organic traffic to the website whilst focusing on increasing quality conversions to provide sound ROI.

The website had over 30,000 pages that were targeted to UK locations (“serviced office space in {Location}”) but the rankings were poor for all competitive regions, e.g. London areas and major cities. The objective here was to get great rankings for high ROI keywords and increase conversions through driving quality visits from Google.

The aims

– Increase indexation quality
– Improve website engagement
– Increase search engine rankings

The results

  • Google ranking positions = 600% increase
  • Organic conversions = 411% increase
  • Organic visitors = 176% increase
  • Saved PPC costs = £170,000
  • An award for the “Best Use of SEO” at The UK Search Awards

Flexioffices Visit Improvement