Black Eyed Peas Search Engine Optimisation

Outranking all events websites, Wikipedia and in some cases even for highly competitive and relevant keywords.


Black Eyed Peas Steve DaviesThe brief

The Black Eyed Peas were performing at Alton Towers theme park for a special summer concert. This was a key event for Alton Towers and it was important to sell out tickets before the week of the event.

Sales were under-performing and the event not overly publicised, therefore Alton Towers asked for search engine optimisation to make the event more visible and to increase sales.

The result

  • Sold out tickets within 8 weeks of launching the campaign.
  • A giant spike in organic search traffic from non-brand related keywords.
  • Within 6 weeks of the SEO campaign I had achieved the number 1 position on Google for very competitive keywords including “Black Eyed Peas”, “Black Eyed Peas Concert” and “Black Eyed Peas Live”.

Google Results for Black Eyed Peas SEO

The project

Unfortunately due to client confidentiality I cannot share the processes involved with the SEO campaign.

Black Eyed Peas SEO