To provide search engine optimisation (SEO) services with the objective of maximising the commercial opportunities from its online presence. I carried out an in depth SEO review and competitor analysis before submitting a comprehensive report detailing findings and recommendations.
This information was used in conjunction with recommendations from a previously commissioned usability report to redesign the website content map and information architecture.
- 38.81% YOY organic visit increase (from 499,618 to 693,500 visits).
- 48.10% YOY total visit increase (from 668,617 to 990,198).
- Visibility up from 8,649 keywords to 21,092 keywords.
- The quality of organic traffic has also improved dramatically, e.g. organic search sent only 9 conversions via the “short breaks” keyword compared to 107 conversions 1 year later.
Due to client confidentiality I cannot share the processes involved with the SEO campaign but below you can see the results achieved from my efforts: