Alton Towers Search Engine Optimization


Alton Towers Steve DaviesThe brief

To provide search engine optimisation (SEO) services with the objective of maximising the commercial opportunities from its online presence. I carried out an in depth SEO review and competitor analysis before submitting a comprehensive report detailing findings and recommendations.

This information was used in conjunction with recommendations from a previously commissioned usability report to redesign the website content map and information architecture.

The results

  • 38.81% YOY organic visit increase (from 499,618 to 693,500 visits).
  • 48.10% YOY total visit increase (from 668,617 to 990,198).
  • Visibility up from 8,649 keywords to 21,092 keywords.
  • The quality of organic traffic has also improved dramatically, e.g. organic search sent only 9 conversions via the “short breaks” keyword compared to 107 conversions 1 year later.

The project

Due to client confidentiality I cannot share the processes involved with the SEO campaign but below you can see the results achieved from my efforts:

Alton Towers Year-on-Year Traffic Post SEO Campaign

Theme Park Keywords

Break related keywords